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Cover image of Senior Living Communities
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Senior Living Communities

Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

Benjamin W. Pearce

second edition
Publication Date
Binding Type

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound...

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Reviews

Reviews

It is truly an administrator's handbook.

Pearce's book lives up to its billing as a complete guide for senior living communities. Any organization contemplating entering the senior living market should read this book to fully understand all the specifics and issues of delivering senior housing. Pearce's guide is readable, well organized, and filled with relevant information.

This in-the-trenches approach to the administration and marketing of assisted living, congregate and continuing care communities is quite valuable for both the novice administrator who is looking for guidance, as well as the experienced practitioners who will find validation in their approach.

A welcome text for operators, executive directors, and department heads. Pearce presents important operational issues and follows up with useful discussion of approaches to dealing with them.

About

Book Details

Publication Date
Status
Available
Trim Size
8.5
x
11
Pages
360
ISBN
9780801887185
Illustration Description
9 b&w illus.
Table of Contents

Foreword, by Jim Moore
Acknowledgments
Part I: Administration
1. Introduction
2. Financial Principles
3. Management and Human Resources
4. Safety, Risk Management, and Privacy
Part II: President Services
5

Foreword, by Jim Moore
Acknowledgments
Part I: Administration
1. Introduction
2. Financial Principles
3. Management and Human Resources
4. Safety, Risk Management, and Privacy
Part II: President Services
5. Concierge and Reception
6. Resident Relations and Health
7. Transportation
8. Activities and Enrichment
9. Food and Beverage Service
10. Dining Services
11. Housekeeping
12. Laundry
13. Maintenance and Capital Improvements
Part III: Marketing and Sales
14. Marketing
15. Sales
16. Coordinating the Move
17. Managing Turnoever: Operating and Marketing Stabilized Communities
Part IV: Other
18. Personal Care
19. Caring for People with Memory Impairment
20. Architectural Design Considerations
Appendixes
A. Fifty Questions Frequently Asked by Residents and Families
B. The Development Process
C. Operations Audit
D. Financing Options
E. Critical-Path Tasks for Preopening
Index

Author Bio
Resources

Additional Resources