The primary function of the position is to manage all processes related to the production, design, and execution of all direct response campaigns, renewals, and other assigned marketing activities. The overall impact of this function is 1) increasing the awareness of and the number of subscribers and members to the 80+ JHUP journal/online reference products that we publish and 20 scholarly associations whose memberships we manage. 2) This role is professional in nature.
This position will be responsible for:
- Project management. Assuming overall responsibility for all logistics associated with planning, producing, executing, and evaluating all JHUP Journal direct response and renewal campaigns.
- Budget responsibility. Creating and managing budgets for each subscription/membership campaign and renewal effort. Tracking and reporting marketing budget, expense, and sales information to JHUP Finance Dept., Journals Publisher, or Director, Journals Sales and Marketing when requested.
- Content creation. Writing, editing, and revising copy for all direct response, renewals, and other special sales or promotions communications as warranted.
- Quality control. Ensuring that marketing messages are supportive of and consistent with defined marketing strategies.
- Conceiving and incorporating viable strategies, premiums, and offers to enhance the effectiveness of both new subscriber/member and renewal marketing campaigns.
- Initiating mailing list exchanges, mail list rentals, and conducting market research where applicable.
- Quantitative analysis. Tracking, testing, and analyzing new subscriber campaign and renewal effort results. Developing and producing monthly, quarterly and end of year marketing reports or on –demand as needed.
- Participating in Division-wide activation and de-activation processes.
- Managing the JHUP Journals “Special Offers” program.
- Database system administration. Effectively managing and utilizing the data and processes within the Journals fulfillment database that control direct response, pricing, prospecting, source and discount codes, list management, data cleanup activities and all renewal processes.
- Knowledge resource. Remaining current on developments in the fields of marketing, communications and public relations, not-for-profit management, and scholarly publishing.
- Provide support to Director, Journals Sales and Marketing as assigned.
College Degree Required, 3-5 years experience in marketing sales, public relations, or publishing. Extensive consumer or business to business direct marketing. Work in an academic publishing or association marketing environment helpful, as is familiarity with merge-purge and USPS mailing regulations.
Special Knowledge and SkillL
- Highly developed writing, grammar, and communications skills.
- Strong analytical and quantitative reporting skills.
- Internet familiarity, proficiency with word processing, databases, and reporting software (esp. FileMaker, Excel and Crystal Reports).
- Previous experience working with subscription fulfillment systems is desired.
- A high degree of independent action is required as is the ability to manage multiple, complex projects.
- Establishing and managing budgets, priorities and schedules is an essential requirement as is working cooperatively with outside contacts and inside personnel.
Work with editors and association officers on concepts for direct response promotions and for leads on testimonials and mailing lists. Select and manage relationships with outside printers and mail shops for most effective print buying and scheduling.
Director, Journals Sales and Marketing, Journals Marketing Department, Journals Publisher, Project Muse Staff, Press IT staff, Books Division Marketing Staff, Journals Fulfillment Manager and Journals Customer Service Representatives, Production Manager and Production staff, and Press accounting staff. External Contacts: Editors, Association Executives, mailing list vendors, printers, mailing houses, freelance designers, media representatives and colleagues at other University Presses. The ability to communicate effectively with staff concerning IT-related issues is essential.
Limited. Oversees duties of student assistance when appropriate.
Position directly supports the mission of The Johns Hopkins University Press: to excel in the selection, preparation, and innovative dissemination of works that advance teaching and research and engage a diverse audience of readers.
Incumbent must work very closely with the Director, Journals Sales and Marketing, the Journals Marketing Department, Journals Division staff, other JHUP Division staff, editors and association officers to define campaign objectives and implement projects.
Must be able to not only adapt to changes within the department, division, the Press and scholarly publishing industry but also to act effectively when necessary as a change agent.