Spring 2012 | Volume 10 | Number 1
09/15/2011
by Becky Clark
Books Division Marketing Director
Where were you in 2009? If you happened to be in a 7-Eleven, you might have come face-to-face with Sherlock Holmes and Dr. Watson. The convenience store giant had partnered with Warner Brothers for a merchandising tie-in of Guy Ritchie’s blockbuster movie Sherlock Holmes. Sir Arthur Conan Doyle’s iconic characters were licensed into the service of 99-cent Go-Go Taquitos, their images looming over the slogan “Get a Clue.”
09/15/2011
Kathleen Keane, Press Director
Becky Clark’s article on page one tells of the somewhat unusual opportunity we had earlier this year when our publication of a biography of Georges Remi, also known as Hergé, the creator of Tintin, coincided with the release of Steven Spielberg’s movie about the internationally popular character. I say somewhat unusual, but in fact recent months brought us two other opportunities to connect important works we published to films and film makers—and to their audiences.
09/15/2011
While it is not unheard of at academic meetings to honor an author for his or her contributions to scholarship, it is the rare editor who is so recognized. And yet, a whole day of sessions were organized to honor the editorial vision of the late Henry Tom...